appfor business

Tips to Boost Your Business via Mobile Apps

Mobile applications are the useful option to boost up businesses. It is the platform that should not be neglected or taken for granted. As the number of Smart Phone and Tablets’ users are increasing so the users of mobile applications are too. This is something to be taken seriously by the businesses because the android users use the apps based on store or businesses. Mobile apps help a lot to build brand recognition and keep the customers updated. This marketing effort by the businesses will earn them the fruit. While building any mobile app the things must kept in mind are; audience, usefulness of the app, and the kind of app that you need according to your business.

It is the time to adopt the latest technology for the improvement and development of the smart phone apps and businesses are among the trending technologies available to boost the business. Here are few tips for the businesses that can be considered to boost the businesses via mobile phone apps.

Make a name of your brand / build brand recognition

Mobile  app of your business will contain your brand name, logo and slogan that will get it noticed by the customers. Users of mobile phone apps must see your name, logo and slogan and it will create brand recognition. It is the technique to boost the brand.

24/7 service of the app will improve customer service

The mobile  app of the business will be available to the users all the time and this 24/7 service of your app will improve the customer service experience. Mobile app can have the facility that users are not needed to go to the website or contact you rather they can have all the options required in the mobile  app.

Reach more audience

Through mobile phone apps you can reach more audience and a large number of audiences for your business. Remember that today’s users are more active on their phones so this tool is good to catch the audience.

Earn more

Booting up your business through mobile phone apps will generate more income for you. Users while noticing the store and app of your business and find it convenient for them to use; they will order the products or give benefit to your business and ultimately your will earn more. In app advertisements can also earn you money and will generate additional income for you.

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What must be done to Stay Competitive in an Increasingly Mobile World?

The increasing trend of mobile apps, has gradually, extended them beyond the little screen. Just like people do shopping in a physically located, brick-and-mortar store – now more and more people are inclined to shop online for brands on their smart phones.

The companies are largely benefiting by customizing their online stores for mobile owners. The latest In-store sensors that come with mobile apps have hardly left any difference between real and virtual shopping worlds. Apple has introduced the iBeacon feature in iOS 7, based on up-to-date technology for detecting all users that come in close proximity to mobile app store.

Likewise, stores such as Best Buy have included feature into their app for rewarding customers who check in their online store. This improves customer loyalty, convincing existing customers to make a repeat visit.

Gradually, over the last few years, companies have understood the key of success is to offer personalize services in their online stores. The more the brand associates with people, the greater the store will attract consumers.

Earlier, it was not possible to launch direct-response campaigns. However, various analytics software has now made it possible to launch target marketing and track down the needs of individual customers. Because the mobile phones are always in hand, the personalization offer can be extended down to all levels for each consumer.

The faster and efficient the buying process is for customers, the greater they will feel comfortable to return to stores on their mobile devices. The mobile apps have inbuilt feature to save billing information and personal details for consumers, so that in future, when purchase is made again, the process is much quicker. In addition to this, saving personal information also allows mobile apps to provide localized recommendations, personalized promotions, suggestive upselling, service related tips. The best example of this is eBay, which is among the most renowned mobile players. The reason for their success is to monitor user behavior and provide relevant, localized and customized services. Big stores like eBay have huge development teams working to provide personalized app experiences to their consumers – on account of audience behavior on their stores. State-of-art analytical tools have applied all marketing knowledge to convince existing customers to make another purchase or find prospective consumers.

In this highly competitive buying environment, all brands need to update their app stores and use well-established technology platforms to attract consumers.

Despite of the fact that many large companies have published their app strategies on the internet, even then companies find it difficult to implement them and achieve likewise success and return on mobile investment. Smaller companies need to really learn from the big app stores as to what needs to be done to drive increased sales, grow conversion rate by building personalized mobile apps.

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GOOGLE ALL SET TO RELEASE MAJOR UPDATE KNOWN AS “ANDROID L”

android-l

Android OS has gained lot of popularity over last few years, with its amazing innovative features and designs, which have attracted millions of personals around the world. As like other brands Google has always tried to maintain its competitive edge over its competitors with its amazing products and services.  Recently Google has held I/O 2014 conference, in which some of the new features are being introduced to its customers wide, although Google has not unveiled its final name yet, but commonly this update is known as “Android L”.

New Features:

The first main feature is that the project has undergone a major change and the language will be unified across all platforms. This is consistent with what was previously said about the Google Quantum Paper Project the user interface will respond faster and smoother and become rich will also boast of feedback from animated appearance. Google gave an insight into the new Gmail app and the dialer which is quite different than what we see in Kitkat. The animations in the dialer, for example, contain a ripple effect and touch the whole experience seemed very grumpy. Applications capable of receiving the elements of the user interface based on colors in a photograph.

Innovative Personal Unlocking

This new feature essentially proves your phone gets contextually aware. So basically, if you’re into what Google calls a “trusted environment”, the phone will not do to the pattern or PIN code to unlock the device. Another example involves interaction with a laptop. So if you are using a SmartWatch, the phone will recognize the device and the fact that you’re there and then you will not be prompted for authentication.

Improved Notifications

Notifications on Lock screen have been given a greater level of interactivity and the new design is quite similar to Google Now Cards. More interactivity means that you can double-tap a message to open the application proceed to close it or brushing the screen to unlock the device. In our opinion, it has a very iOS-like atmosphere. Another thing that brings Android L is heads-up alerts, which are served when you are working in an application. So you cannot interact with the application at login.

New Improved Chrome Application

Google Chrome is expected to be introduced with a major update having many new features. For starters, Google has the material design added to the browser, so you can get much better experience with ever usage.  In the multitasking window, all tabs will be defined as a stack of cards. There is a greater level of interaction between Chrome and third party applications, If you were to click on a link, Chrome would change immediately to the respective application. A demonstration on stage showed how to search for a particular landmark, gives you the opportunity to see it on Google Maps or Google Earth.

 

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