After months of rumors, Apple has, finally confirmed that PrimeSence, an Israeli company which builds 3D sensors that did formed the basis of Microsoft’s Kinnect in past. The deal was closed at around 350 million dollars.
Many market experts have are inquiring about, why Apple has purchased “Prime Sense”, what Apple will do with Prime Sense world’s most renowned technology. Apple’s notorious secrecy surrounds, everything it does, especially if we look in the past, we will consider this purchase as no exception. In the past, Apple has acquired companies like AuthenTech, C3 Technologies. These companies have directly influenced Apple’s road-map for the future for implementing new technologies and coming up with technologies in the market. Apple did acquired , AuthenTech in 2012, It is a biometric security solution providing company for introducing touch sensor ID technology in its products like seen in Apple iPhone 5s . Apple did acquired C3 Technologies in 2011, which did proved to be building block of iOS 6 for introducing “Apple Maps” services in the market. Likewise, In past, Apple did acquired, Siri in 2010 and then released in iPhone 4S, in October 2011.
Replying to a question in Media, Apple representative Said, “Acquiring new technology companies from time to time is generally part of Apple Future Plans.” This is the same statement that Apple representative has issued in Past.
The most obvious explanation is Apple will use PrimeSence technology to implement in its innovative product Apple TV. In past Steve Jobs hinted at Apple’s plans for a Smart TV in his official biography He said that” the Apple will use simplest user interface you could imagine. This will be easier in hands and arms”. Moreover, Apple’s Siri is also rumored to be integrating d with the Apple TV. Siri on Apple TV will give users experience an incredible experience.
Based on the time to time from Apple and the subsequent product releases , one can assume that Apple will integrate this technology as rumored to Apple TV which is expected to be launched soon. Recent studies indicate that Apple TV may not be ready until 2015.
It is likely that Apple will open a new API store for app developers Apple TV Applications developers. This will obviously open new platforms for Application developers. Such applications can be used with Prime Sense technology which will pave new way to new generation of video games.
Apple recent acquisition of Prime Sense will no-doubt prove to be quite beneficial for Apple in the Future, not for giving tough time competitors in the market, but also for introducing new innovative and advanced products in the market.